SYDNEY’S FINE FOOD AUSTRALIA BREAKS ATTENDANCE RECORDS
Sydney has welcomed Fine Food Australia back with open arms, reporting the largest number of exhibitors ever, and initial attendance figures also indicating the show was the best attended in the city for 8 years.
Showcasing a host of new concepts, Fine Food Australia took place at the International Convention Centre in Darling Harbour and, for the first time, co-located with new show Commercial Drinks. Dedicated to the country’s $16bn on-premise liquor industry, the launch of Commercial Drinks was the perfect complement to Fine Food Australia, which services the nation’s $170bn foodservice and food retail industries, and foot traffic across both shows over the four days of the events was evidence of their success.
Also new on site was a Healthy Living Zone, highlighting the ongoing rise of the organic, natural, free from and healthy trends that continue to sweep the nation and that transcend product category; a Fit Out and Design Zone, dedicated to the important role that design plays across the industry; and a Start Up Zone which gave emerging businesses the chance to showcase their products and services to the visitors of the country’s biggest foodservice event.
Another opportunity for emerging businesses to showcase their ideas took place at the highly anticipated inaugural Lions’ Den. In front of a standing-room only crowd, 6 new businesses pitched their concepts to a panel of seasoned industry professionals. The winner – The Australian Superfood Co. – walked away with entry into the incredibly valuable FSAA Understanding Foodservice Program. Another new competition to hit the floor was Worldskills, which showcased a range of Chefs’ skills under pressure including cookery and butchery, and kept participants and spectators alike glued to the action.
Regular and much loved show features also returned in 2017 including a compelling line-up of free education and inspiration sessions that spanned three stages on the Fine Food floor, and a fourth dedicated Commercial Drinks stage, covering every imaginable aspect of the industry. The nation’s best were also highlighted and named during the likes of the Official Great Aussie Pie Comp, the Tea Brewers Cup, and the Australian arm of the World Pizza Championships. In addition, the ACF Culinary Challenge, Bake Skills Australia, Nestlé Golden Chefs Hat Award, and the Live Bakery also added some extra heat to the fantastic kitchen that is Fine Food Australia.
Event Director Minnie Constan said of Fine Food Australia, “The 2017 show was an incredible success, with a level of attendance and support from Sydney that we haven’t seen for years. We strive to set the benchmark for the industry when it comes to the opportunity to do business, learn, and be inspired, and the preliminary results from this year’s event proves that we have absolutely done just that.”
Fine Food Australia took place in Sydney at the ICC between 11 – 14 September, and will return to Melbourne in 2018.
Information Courtesy of Evil Twin PR - Jane Stabler
Connie Lambeth - The Australia Times News
Editor GOURMET - Food/Wine/Events
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